Studios
Marketplace product cards
How to turn phone photos into a set of product cards for Wildberries and Ozon — upload, detail review, card setup, pricing and download.
The marketplace card studio (/marketplace-studio) turns phone photos of a product into a set of cards for Wildberries and Ozon: a cover, benefits, specifications and the product in use. If you only need photos without text, the same studio creates product shots in different scenes.
The studio is rolling out gradually
If the studio page isn't available for your account, it hasn't been opened to you yet. The Infographic, Video and Voiceover tabs aren't connected yet.
Studio
Marketplace product cards
A set of product cards or product shots from your phone photos.
When to use it
- You need to list a new product on Wildberries or Ozon quickly, without a photo shoot or a designer.
- You need cards in one consistent style across the whole set: the cover and the extra slides.
- You need product shots in different scenes — studio, interior, on a person — for the listing, ads or social media.
Modes
Listing set
A cover plus extra cards with text: benefits, specifications, the product in use and more.
Photos only
Product shots without text: studio, lifestyle, interior, on a person, detail, flat lay.
How to create a card set
Upload product photos
Add up to 6 photos in JPEG, PNG, WebP or HEIC — from your phone or computer, or take them with the camera. You can give each photo a role: main view, another angle, detail or label, packaging. Photos work best when the whole product is in frame, in focus and free of extra text.
Check the product details
The studio analyzes the photos: it identifies the product, reads the text on the packaging and label, and extracts specifications. Check the name and category and enter them manually if needed. Then confirm the details: only confirmed information goes on the cards.
Review the set plan
Based on the name and category, the studio drafts a card plan — this costs no credits. The cover always comes first, because the marketplace uses it as the main photo. The extra cards follow.
Set up each card
For each card you can choose what to show and which details to feature, and set the text automatically or manually (a headline is required in manual mode). Add your wishes and pick a style and design — the options are listed below.
Confirm the price and launch
Before launch, the studio shows a price window: how many credits will be charged, the price per card, what will remain on your balance and how long the quote is valid. Cards appear as they're ready. You can close the tab — the product is saved in My products.
Check and download
Before downloading, compare the cards with the product photo across six control zones: shape, color and material, logo and label, quantity and pack contents, text and numbers. Once you confirm, click "Download the set" to get a ZIP archive of PNG files numbered in marketplace upload order. Upload them in your seller account in that order: file 01 becomes the main photo. The archive link expires after a while, so save the files right away.
Card types
| Card | What it shows |
|---|---|
| Cover | The main photo in the marketplace listing, always first |
| Benefits | The product's key advantages |
| Specifications | Dimensions, material and other parameters — requires confirmed details |
| Lifestyle | The product in use, in a real setting |
| Details | Close-ups of important elements |
| Comparison | How the product differs from alternatives |
| Care and instructions | How to use and care for it |
Card settings
| Setting | Options |
|---|---|
| Text | Automatically or Manually |
| Style | Auto, Premium, Clean, Tech, Lifestyle |
| Design | Clean, Accent, In context |
| Accent | A color from the product photo |
| Format | 3:4 — Wildberries and Ozon; 1:1 — Ozon; 9:16, 4:3, 16:9 — for ads and social media |
| Quality | Standard or High |
Formats for the listing
For the listing itself, choose 3:4 or 1:1. Marketplaces don't accept 9:16, 4:3 or 16:9 in the product card — those are for ads and social media.
Photos only mode
Upload product photos
Same as for a card set: up to 6 shots, with the whole product in focus.
Choose scenes
Studio, Lifestyle, Interior, On a person, Detail, Flat lay. You can pick several.
Set up and launch
Add photo preferences, pick a format and the number of shots per scene — 2 per scene by default. Click "Generate N shots": credits are charged only after you confirm the price.
Download
Download each shot separately, or all of them as an archive with "Download all".
Pricing
The cost depends on the number of cards or shots and the quality you choose. The studio shows the exact price before launch — in the confirmation window and on the button. Drafting the set plan and changing the category cost no credits.
- Credits are charged only for finished cards. A card that couldn't be created isn't charged, and the successful cards are kept.
- A price quote is valid for a limited time. If it expires, the studio recalculates the cost.
- If you don't have enough credits, the studio shows how many you need and offers to top up.
For more on credits, see Credits and plans.
Prices
Prices are current as of October 2026. The exact cost is always shown on the launch button before you are charged.
Edits and My products
- Editing a finished card means creating it again, which costs the same as a new card. "Restore previous" brings back the earlier version at no extra cost.
- "Create the missing cards" relaunches only the cards missing from the set; you don't pay again for the ones that are ready.
- My products lists all your products in the studio. From there you can start a new product, make "Another product in this style" or delete a product (deletion can't be undone).
- Finished cards also appear in My works under the Product cards tab.
Your uploaded photos are used only for your own cards.
Troubleshooting
Tips
- Shoot the whole product in even light, without glare or unrelated text. Add a separate shot of the label so the studio reads the specifications more accurately.
- Confirm only accurate details: the card text is built from them.
- For the Specifications card, provide dimensions or material up front.
- Before uploading to the marketplace, check the final files against the requirements in your seller account.
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