---
title: Marketplace product cards
description: How to turn phone photos into a set of product cards for Wildberries and Ozon — upload, detail review, card setup, pricing and download.
icon: ShoppingBag
---

The marketplace card studio (`/marketplace-studio`) turns phone photos of a product into a set of cards for Wildberries and Ozon: a cover, benefits, specifications and the product in use. If you only need photos without text, the same studio creates product shots in different scenes.

<Callout type="info" title="The studio is rolling out gradually">
If the studio page isn't available for your account, it hasn't been opened to you yet. The Infographic, Video and Voiceover tabs aren't connected yet.
</Callout>

<StudioCard
  icon="ShoppingBag"
  eyebrow="Studio"
  title="Marketplace product cards"
  href="#how-to-create-a-card-set"
  appHref="/marketplace-studio"
  appLabel="Open the studio"
  locale="en"
>
  A set of product cards or product shots from your phone photos.
</StudioCard>

## When to use it

- You need to list a new product on Wildberries or Ozon quickly, without a photo shoot or a designer.
- You need cards in one consistent style across the whole set: the cover and the extra slides.
- You need product shots in different scenes — studio, interior, on a person — for the listing, ads or social media.

## Modes

<FeatureGrid cols={2}>
  <Feature icon="LayoutGrid" title="Listing set">
    A cover plus extra cards with text: benefits, specifications, the product in use and more.
  </Feature>
  <Feature icon="Camera" title="Photos only">
    Product shots without text: studio, lifestyle, interior, on a person, detail, flat lay.
  </Feature>
</FeatureGrid>

## How to create a card set

<Steps>
<Step>
### Upload product photos

Add up to 6 photos in JPEG, PNG, WebP or HEIC — from your phone or computer, or take them with the camera. You can give each photo a role: main view, another angle, detail or label, packaging. Photos work best when the whole product is in frame, in focus and free of extra text.
</Step>

<Step>
### Check the product details

The studio analyzes the photos: it identifies the product, reads the text on the packaging and label, and extracts specifications. Check the name and category and enter them manually if needed. Then confirm the details: only confirmed information goes on the cards.
</Step>

<Step>
### Review the set plan

Based on the name and category, the studio drafts a card plan — this costs no credits. The cover always comes first, because the marketplace uses it as the main photo. The extra cards follow.
</Step>

<Step>
### Set up each card

For each card you can choose what to show and which details to feature, and set the text automatically or manually (a headline is required in manual mode). Add your wishes and pick a style and design — the options are listed below.
</Step>

<Step>
### Confirm the price and launch

Before launch, the studio shows a price window: how many credits will be charged, the price per card, what will remain on your balance and how long the quote is valid. Cards appear as they're ready. You can close the tab — the product is saved in My products.
</Step>

<Step>
### Check and download

Before downloading, compare the cards with the product photo across six control zones: shape, color and material, logo and label, quantity and pack contents, text and numbers. Once you confirm, click "Download the set" to get a ZIP archive of PNG files numbered in marketplace upload order. Upload them in your seller account in that order: file 01 becomes the main photo. The archive link expires after a while, so save the files right away.
</Step>
</Steps>

## Card types

| Card | What it shows |
| --- | --- |
| Cover | The main photo in the marketplace listing, always first |
| Benefits | The product's key advantages |
| Specifications | Dimensions, material and other parameters — requires confirmed details |
| Lifestyle | The product in use, in a real setting |
| Details | Close-ups of important elements |
| Comparison | How the product differs from alternatives |
| Care and instructions | How to use and care for it |

## Card settings

| Setting | Options |
| --- | --- |
| Text | Automatically or Manually |
| Style | Auto, Premium, Clean, Tech, Lifestyle |
| Design | Clean, Accent, In context |
| Accent | A color from the product photo |
| Format | 3:4 — Wildberries and Ozon; 1:1 — Ozon; 9:16, 4:3, 16:9 — for ads and social media |
| Quality | Standard or High |

<Callout type="warn" title="Formats for the listing">
For the listing itself, choose 3:4 or 1:1. Marketplaces don't accept 9:16, 4:3 or 16:9 in the product card — those are for ads and social media.
</Callout>

## Photos only mode

<Steps>
<Step>
### Upload product photos

Same as for a card set: up to 6 shots, with the whole product in focus.
</Step>

<Step>
### Choose scenes

Studio, Lifestyle, Interior, On a person, Detail, Flat lay. You can pick several.
</Step>

<Step>
### Set up and launch

Add photo preferences, pick a format and the number of shots per scene — 2 per scene by default. Click "Generate N shots": credits are charged only after you confirm the price.
</Step>

<Step>
### Download

Download each shot separately, or all of them as an archive with "Download all".
</Step>
</Steps>

## Pricing

The cost depends on the number of cards or shots and the quality you choose. The studio shows the exact price before launch — in the confirmation window and on the button. Drafting the set plan and changing the category cost no credits.

- Credits are charged only for finished cards. A card that couldn't be created isn't charged, and the successful cards are kept.
- A price quote is valid for a limited time. If it expires, the studio recalculates the cost.
- If you don't have enough credits, the studio shows how many you need and offers to top up.

For more on credits, see [Credits and plans](/en/docs/product/credits).

<Callout type="info" title="Prices">
Prices are current as of October 2026. The exact cost is always shown on the launch button before you are charged.
</Callout>

## Edits and My products

- **Editing a finished card** means creating it again, which costs the same as a new card. "Restore previous" brings back the earlier version at no extra cost.
- **"Create the missing cards"** relaunches only the cards missing from the set; you don't pay again for the ones that are ready.
- **My products** lists all your products in the studio. From there you can start a new product, make "Another product in this style" or delete a product (deletion can't be undone).
- Finished cards also appear in [My works](/en/my-works) under the Product cards tab.

Your uploaded photos are used only for your own cards.

## Troubleshooting

<Accordions>
<Accordion title="Not enough credits">
The studio shows how many credits you need and how many you have. Top up — the page opens in a new tab, and your product and settings are saved.
</Accordion>
<Accordion title="Purchased credits aren't counted">
Purchased credits are only available with an active subscription. Renew it on the [pricing page](/en/tariffs).
</Accordion>
<Accordion title="The launch was rejected by moderation">
Check the photos and the card text: they must not break the [content rules](/en/docs/product/rules). A rejected launch costs no credits.
</Accordion>
<Accordion title="The quote expired">
A price is valid for a limited time. Launch again and the studio will recalculate the cost.
</Accordion>
<Accordion title="A card failed because of a technical error">
That card isn't charged, and the other cards are kept. Click "Create the missing cards" to relaunch just that one.
</Accordion>
<Accordion title="The set won't download">
You can download the set once every card is ready, the cover is chosen and the product details are confirmed. If the automatic check says the cards don't match the product, recreate them.
</Accordion>
<Accordion title="The studio misidentified the product">
Enter the name and category manually and check the details before confirming. Changing the category costs no credits.
</Accordion>
</Accordions>

## Tips

- Shoot the whole product in even light, without glare or unrelated text. Add a separate shot of the label so the studio reads the specifications more accurately.
- Confirm only accurate details: the card text is built from them.
- For the Specifications card, provide dimensions or material up front.
- Before uploading to the marketplace, check the final files against the requirements in your seller account.